What is Agritourism?
Farm/ranch recreation refers to activities conducted on private agricultural lands, which might include free-hunting and fishing, overnight stays, educational activities, etc. This category of tourism is a subset of a larger industry known as agritourism. Agritourism is “a commercial enterprise at a working farm, ranch, or agricultural plant conducted for the enjoyment of visitors that generates supplemental income for the owner.”
Agritourism and nature-tourism enterprises might include:
- Outdoor recreation (fishing, hunting, wildlife study, horseback riding).
- Educational experiences (cannery tours, cooking classes, or wine tasting).
- Entertainment (harvest festivals or barn dances).
- Hospitality services (farm stays, guided tours or outfitter services).
- On-farm direct sales (u-pick operations or roadside stands).
Agritourism is a subset of a larger industry called rural tourism that includes resorts, off-site farmers’ markets, non-profit agricultural tours, and other leisure and hospitality businesses that attract visitors to the countryside.
Rural Tourism differs from agritourism in two ways. First, rural tourism enterprises do not necessarily occur on a farm or ranch, or at an agricultural plant, they do not generate supplemental income for the agricultural enterprise.
Have you ever heard of agritourism? What exactly does it mean? Agritourism is where agriculture and tourism meet to provide you with an amazing educational experience, whether it be a tour of a farm or ranch, a festival or cheese-making class. Farmers, ranchers and wineries turn their land into a destination and open their doors to the public in order to teach more about what they do.
Agritourism is becoming an increasingly popular industry, in almost every state. Agritourism offers a unique experience from picking your own fresh fruit at an orchard, to trying your hand at calf roping, to a hay ride at a pumpkin farm. There are tons of unique activities waiting to be explored.
Some farmers turn their working farms into agritourism destinations to help educate and introduce the public into farming, while others do it as a way to supplement income in the off-season. So if you’re heading out on a vacation or long weekend soon, be sure to scope out agritourism destinations in the area